AUTHENTIC JAEGER LE COULTER WRISTALARM (EALIER MEMOVOX) GENTS WRISTWATCH

BRAND/JENAMA: AUTHENTIC VINTAGE 10K GOLD FILLED LECOULTRE WRISTALARM (EALIER MEMOVOX) GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: POWER RESERVED

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: LECOULTRE 17 JEWELS MANUAL MOVEMENT CAL.411

DIAL COLOR: CHAMPAGNE

FUNCTION/FUNGSI: HOUR, MINUTE, SECOND AND ALARM DISC

HANDS/JARUM: GOLD TONE

MARKERS/TANDA WAKTU: GOLD TONE STICKS AND ARABIC MARKERS

CASING : 10K GOLD FILLED

LUGS: 16mm UNUSUAL LOGS LUGS

MEASUREMENT/UKURAN: 34mm DIAMETER INCLUDING CROWN and 37mm LUG TO LUG

BEZEL: 10K GOLD FILLED BEZEL

DITANDA/ENGARVED BACK CASING: -

CROWN: UNSIGNED ORIGINAL CROWN

STRAP/TALI: 10K GOLD FILLED SPIEDEL BAND

SIZE STRAP/SAIZ TALI: 9.5" FULL LENGHT

DISCONTINUED LECOULTRE MODEL... RARE BUMPER MODEL!

EXCELLENT CONDITION, KEEPING GOODTIME AND ALARM BUZZING LOUDLY

PRICE/HARGA: RM2,500 (NEGOTIABLE)

A BRIEF HISTORY OF LE COULTRE WATCHES

A brilliant inventor and self-taught watchmaker, Antoine-LeCoultre founded his first workshop in 1833, following the invention of a machine to produce watchmaking pinions. Ever since, the Manufacture Jaeger-Lecoultre has developed constantly around the founder's original workshops.

Surprisingly enough, it was neither a physicist nor an engineer who first measured the micron; it was Antoine LeCoultre, in 1844. He had created watch components that were so perfect no tool could actually detect their degree of inaccuracy. He followed that up by inventing the world's most accurate instrument: the Millionometer, which served as a benchmark for over half a century.

In 1847, LeCoultre created a revolutionary system that was to do away with the need for keys to rewind and set watches. His simple and brilliant solution was a pushbutton that activated a lever to switch from one function to another. It was the first keyless winding mechanism, and the first reliable system that eliminated the need for keys to wind or set a watch.

In 1866, when Swiss watchmaking was still structured around small home-run workshops, Antoine LeCoultre and his son Elie decided to bring together under one rood the many skills involved in making watches, and installed a steam-driven machine to operate their new tools. LeCoultre & Cie thus became the first Manufacture in the Vallée de Joux.

It was in 1903 when the Parisian Edmond Jaeger set Swiss watchmakers the challenge of producing ultra-thin calibres. It would lead to the Calibre 145, the world's thinnest mechanical movement, measuring no more than 1.38 mm, and the friendship of Antoine LeCoultre's grandson, Jacques-Devid LeCoultre. These two men would give a rise to a range of horological wonders, and eventually the birth of the Jaeger-LeCoultre brand in 1937.

In the year 1908, the Manufacture created its first rectangular-shaped calibre in response to the challenge created to miniaturize watches to wear on the wrist. By the "Roaring 20s" (1920s), very small ladies' wristwatches were all the rage, but extreme miniaturization always led to a loss of reliability and precision. The Duoplan brilliantly solved this problem by arranging its parts on split levels. It would lead to the world's smallest movement, Calibre 101. Outdoing the Calibre 145, Jaeger-Lecoultre miniaturized the Duoplan caliber to the extreme, weighing in at barely one gram and comprising of 74 parts. Its record is still unmatched to this date.

Since its founding, the Manufacture has created and produced over 1,000 different calibres in many varieties. Over 200 patented inventions have contributed to the progress of Swiss watchmaking in the field of movements, as well as that of cases, bracelets, dials, and watch functions.

AUTHENTIC JAEGER LE COULTER WRISTALARM (EALIER MEMOVOX) GENTS WRISTWATCH

BRAND/JENAMA: AUTHENTIC VINTAGE 10K GOLD FILLED LECOULTRE WRISTALARM (EALIER MEMOVOX) GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: POWER RESERVED

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: LECOULTRE 17 JEWELS MANUAL MOVEMENT CAL.411

DIAL COLOR: CHAMPAGNE

FUNCTION/FUNGSI: HOUR, MINUTE, SECOND AND ALARM DISC

HANDS/JARUM: GOLD TONE

MARKERS/TANDA WAKTU: GOLD TONE STICKS AND ARABIC MARKERS

CASING : 10K GOLD FILLED

LUGS: 16mm UNUSUAL LOGS LUGS

MEASUREMENT/UKURAN: 34mm DIAMETER INCLUDING CROWN and 37mm LUG TO LUG

BEZEL: 10K GOLD FILLED BEZEL

DITANDA/ENGARVED BACK CASING: -

CROWN: UNSIGNED ORIGINAL CROWN

STRAP/TALI: 10K GOLD FILLED SPIEDEL BAND

SIZE STRAP/SAIZ TALI: 9.5" FULL LENGHT

DISCONTINUED LECOULTRE MODEL... RARE BUMPER MODEL!

EXCELLENT CONDITION, KEEPING GOODTIME AND ALARM BUZZING LOUDLY

PRICE/HARGA: RM2,500 (NEGOTIABLE)

A BRIEF HISTORY OF LE COULTRE WATCHES

A brilliant inventor and self-taught watchmaker, Antoine-LeCoultre founded his first workshop in 1833, following the invention of a machine to produce watchmaking pinions. Ever since, the Manufacture Jaeger-Lecoultre has developed constantly around the founder's original workshops.

Surprisingly enough, it was neither a physicist nor an engineer who first measured the micron; it was Antoine LeCoultre, in 1844. He had created watch components that were so perfect no tool could actually detect their degree of inaccuracy. He followed that up by inventing the world's most accurate instrument: the Millionometer, which served as a benchmark for over half a century.

In 1847, LeCoultre created a revolutionary system that was to do away with the need for keys to rewind and set watches. His simple and brilliant solution was a pushbutton that activated a lever to switch from one function to another. It was the first keyless winding mechanism, and the first reliable system that eliminated the need for keys to wind or set a watch.

In 1866, when Swiss watchmaking was still structured around small home-run workshops, Antoine LeCoultre and his son Elie decided to bring together under one rood the many skills involved in making watches, and installed a steam-driven machine to operate their new tools. LeCoultre & Cie thus became the first Manufacture in the Vallée de Joux.

It was in 1903 when the Parisian Edmond Jaeger set Swiss watchmakers the challenge of producing ultra-thin calibres. It would lead to the Calibre 145, the world's thinnest mechanical movement, measuring no more than 1.38 mm, and the friendship of Antoine LeCoultre's grandson, Jacques-Devid LeCoultre. These two men would give a rise to a range of horological wonders, and eventually the birth of the Jaeger-LeCoultre brand in 1937.

In the year 1908, the Manufacture created its first rectangular-shaped calibre in response to the challenge created to miniaturize watches to wear on the wrist. By the "Roaring 20s" (1920s), very small ladies' wristwatches were all the rage, but extreme miniaturization always led to a loss of reliability and precision. The Duoplan brilliantly solved this problem by arranging its parts on split levels. It would lead to the world's smallest movement, Calibre 101. Outdoing the Calibre 145, Jaeger-Lecoultre miniaturized the Duoplan caliber to the extreme, weighing in at barely one gram and comprising of 74 parts. Its record is still unmatched to this date.

Since its founding, the Manufacture has created and produced over 1,000 different calibres in many varieties. Over 200 patented inventions have contributed to the progress of Swiss watchmaking in the field of movements, as well as that of cases, bracelets, dials, and watch functions.

AUTHENTIC VINTAGE JAEGER LECOULTRE WRISTALARM (MEMOVOX) GENTSWATCH

PREVIEW - LE COULTRE WRISTALARM (EARLIER MEMOVOX)
CAL. 411 MANUAL WINDING 17 JEWELS

BRAND/JENAMA: AUTHENTIC VINTAGE 10K GOLD FILLED LECOULTRE WRISTALARM (EALIER MEMOVOX) GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: POWER RESERVED

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: LECOULTRE 17 JEWELS MANUAL MOVEMENT CAL.411

DIAL COLOR: CHAMPAGNE

FUNCTION/FUNGSI: HOUR, MINUTE, SECOND AND ALARM DISC

HANDS/JARUM: GOLD TONE

MARKERS/TANDA WAKTU: GOLD TONE STICKS AND ARABIC MARKERS

CASING : 10K GOLD FILLED

LUGS: 16mm UNUSUAL LOGS LUGS

MEASUREMENT/UKURAN: 34mm DIAMETER INCLUDING CROWN and 37mm LUG TO LUG

BEZEL: 10K GOLD FILLED BEZEL

DITANDA/ENGARVED BACK CASING: -

CROWN: UNSIGNED ORIGINAL CROWN

STRAP/TALI: 10K GOLD FILLED SPIEDEL BAND

SIZE STRAP/SAIZ TALI: 9.5" FULL LENGHT

DISCONTINUED LECOULTRE MODEL... RARE BUMPER MODEL!

EXCELLENT CONDITION, KEEPING GOODTIME AND RECENTLY SERVICED

PRICE/HARGA: RM2,800 (NEGOTIABLE)

A BRIEF HISTORY OF LE COULTRE WATCHES

A brilliant inventor and self-taught watchmaker, Antoine-LeCoultre founded his first workshop in 1833, following the invention of a machine to produce watchmaking pinions. Ever since, the Manufacture Jaeger-Lecoultre has developed constantly around the founder's original workshops.

Surprisingly enough, it was neither a physicist nor an engineer who first measured the micron; it was Antoine LeCoultre, in 1844. He had created watch components that were so perfect no tool could actually detect their degree of inaccuracy. He followed that up by inventing the world's most accurate instrument: the Millionometer, which served as a benchmark for over half a century.

In 1847, LeCoultre created a revolutionary system that was to do away with the need for keys to rewind and set watches. His simple and brilliant solution was a pushbutton that activated a lever to switch from one function to another. It was the first keyless winding mechanism, and the first reliable system that eliminated the need for keys to wind or set a watch.

In 1866, when Swiss watchmaking was still structured around small home-run workshops, Antoine LeCoultre and his son Elie decided to bring together under one rood the many skills involved in making watches, and installed a steam-driven machine to operate their new tools. LeCoultre & Cie thus became the first Manufacture in the Vallée de Joux.

It was in 1903 when the Parisian Edmond Jaeger set Swiss watchmakers the challenge of producing ultra-thin calibres. It would lead to the Calibre 145, the world's thinnest mechanical movement, measuring no more than 1.38 mm, and the friendship of Antoine LeCoultre's grandson, Jacques-Devid LeCoultre. These two men would give a rise to a range of horological wonders, and eventually the birth of the Jaeger-LeCoultre brand in 1937.

In the year 1908, the Manufacture created its first rectangular-shaped calibre in response to the challenge created to miniaturize watches to wear on the wrist. By the "Roaring 20s" (1920s), very small ladies' wristwatches were all the rage, but extreme miniaturization always led to a loss of reliability and precision. The Duoplan brilliantly solved this problem by arranging its parts on split levels. It would lead to the world's smallest movement, Calibre 101. Outdoing the Calibre 145, Jaeger-Lecoultre miniaturized the Duoplan caliber to the extreme, weighing in at barely one gram and comprising of 74 parts. Its record is still unmatched to this date.

Since its founding, the Manufacture has created and produced over 1,000 different calibres in many varieties. Over 200 patented inventions have contributed to the progress of Swiss watchmaking in the field of movements, as well as that of cases, bracelets, dials, and watch functions.

AUTHENTIC VINTAGE JAEGER LECOULTRE WRISTALARM (MEMOVOX) GENTSWATCH

PREVIEW - LE COULTRE WRISTALARM (EARLIER MEMOVOX)
CAL. 411 MANUAL WINDING 17 JEWELS

BRAND/JENAMA: AUTHENTIC VINTAGE 10K GOLD FILLED LECOULTRE WRISTALARM (EALIER MEMOVOX) GENTS WRISTWATCH

MADE IN/BUATAN: SWISS

CIRCA/TAHUN: 1960's

MODEL: POWER RESERVED

CRYSTAL/CERMIN: ACRYLIC

MOVEMENT/ENJIN: LECOULTRE 17 JEWELS MANUAL MOVEMENT CAL.411

DIAL COLOR: CHAMPAGNE

FUNCTION/FUNGSI: HOUR, MINUTE, SECOND AND ALARM DISC

HANDS/JARUM: GOLD TONE

MARKERS/TANDA WAKTU: GOLD TONE STICKS AND ARABIC MARKERS

CASING : 10K GOLD FILLED

LUGS: 16mm UNUSUAL LOGS LUGS

MEASUREMENT/UKURAN: 34mm DIAMETER INCLUDING CROWN and 37mm LUG TO LUG

BEZEL: 10K GOLD FILLED BEZEL

DITANDA/ENGARVED BACK CASING: -

CROWN: UNSIGNED ORIGINAL CROWN

STRAP/TALI: 10K GOLD FILLED SPIEDEL BAND

SIZE STRAP/SAIZ TALI: 9.5" FULL LENGHT

DISCONTINUED LECOULTRE MODEL... RARE BUMPER MODEL!

EXCELLENT CONDITION, KEEPING GOODTIME AND RECENTLY SERVICED

PRICE/HARGA: RM2,800 (NEGOTIABLE)

A BRIEF HISTORY OF LE COULTRE WATCHES

A brilliant inventor and self-taught watchmaker, Antoine-LeCoultre founded his first workshop in 1833, following the invention of a machine to produce watchmaking pinions. Ever since, the Manufacture Jaeger-Lecoultre has developed constantly around the founder's original workshops.

Surprisingly enough, it was neither a physicist nor an engineer who first measured the micron; it was Antoine LeCoultre, in 1844. He had created watch components that were so perfect no tool could actually detect their degree of inaccuracy. He followed that up by inventing the world's most accurate instrument: the Millionometer, which served as a benchmark for over half a century.

In 1847, LeCoultre created a revolutionary system that was to do away with the need for keys to rewind and set watches. His simple and brilliant solution was a pushbutton that activated a lever to switch from one function to another. It was the first keyless winding mechanism, and the first reliable system that eliminated the need for keys to wind or set a watch.

In 1866, when Swiss watchmaking was still structured around small home-run workshops, Antoine LeCoultre and his son Elie decided to bring together under one rood the many skills involved in making watches, and installed a steam-driven machine to operate their new tools. LeCoultre & Cie thus became the first Manufacture in the Vallée de Joux.

It was in 1903 when the Parisian Edmond Jaeger set Swiss watchmakers the challenge of producing ultra-thin calibres. It would lead to the Calibre 145, the world's thinnest mechanical movement, measuring no more than 1.38 mm, and the friendship of Antoine LeCoultre's grandson, Jacques-Devid LeCoultre. These two men would give a rise to a range of horological wonders, and eventually the birth of the Jaeger-LeCoultre brand in 1937.

In the year 1908, the Manufacture created its first rectangular-shaped calibre in response to the challenge created to miniaturize watches to wear on the wrist. By the "Roaring 20s" (1920s), very small ladies' wristwatches were all the rage, but extreme miniaturization always led to a loss of reliability and precision. The Duoplan brilliantly solved this problem by arranging its parts on split levels. It would lead to the world's smallest movement, Calibre 101. Outdoing the Calibre 145, Jaeger-Lecoultre miniaturized the Duoplan caliber to the extreme, weighing in at barely one gram and comprising of 74 parts. Its record is still unmatched to this date.

Since its founding, the Manufacture has created and produced over 1,000 different calibres in many varieties. Over 200 patented inventions have contributed to the progress of Swiss watchmaking in the field of movements, as well as that of cases, bracelets, dials, and watch functions.

AUTHENTIC VINTAGE JAEGER LECOUTRE MEMOVOX ALARM GENTS WRISTWATCH (SOLD)

• Dial

1. The Original Dial have never been repainted/refurbished
2. A Nice Beautiful & Stunning Champagne/Gold Color Dial
3. Gold Tone Arabic/Arrow Head Marker and Hands
4. Dial in good condition
   

• Case

1. 10K Rolled Gold on Stainless Steel Case & Back
2. Have Been Professionally Polished To Make look like New & Flawless
3. Will Show Age at Place But Won't let the Attraction Level
4. Width Size : 36mm (excluding Crown)
5. Length Size : 44mm from Lugs tip to tip

• Movement

1. Manual Winding 17 jewels Alarm Movement
   
2. Have Been Recently Serviced By An Expert
3. In Good Working Order, Alarm work n loud
   
4. I Do not Guarantee Of The Watch To Be Waterproof As it Due to it Age & not Pressure Tested
5. These Are Vintage Watch Serving From Decades
6. They Could Run +2/-2 minutes Per Day Not Like today's Quartz

• History & Information

1. Around 40-50 years Old
2. No Box & Papers & Certificate Due to Age of The Watch
3. New After Market Black Leather Band have been Attached to it.
4. Five Signed Dial , Case , Back , Machine & Crown Are all Signed By LeCoutre
5. Original Glass No Scratch and Crack

PRICE: (SOLD TO MR WILLY TAN FROM PONTIAN, JOHOR)

A BRIEF HISTORY OF LE COULTRE WATCHES

A brilliant inventor and self-taught watchmaker, Antoine-LeCoultre founded his first workshop in 1833, following the invention of a machine to produce watchmaking pinions. Ever since, the Manufacture Jaeger-Lecoultre has developed constantly around the founder's original workshops.

Surprisingly enough, it was neither a physicist nor an engineer who first measured the micron; it was Antoine LeCoultre, in 1844. He had created watch components that were so perfect no tool could actually detect their degree of inaccuracy. He followed that up by inventing the world's most accurate instrument: the Millionometer, which served as a benchmark for over half a century.

In 1847, LeCoultre created a revolutionary system that was to do away with the need for keys to rewind and set watches. His simple and brilliant solution was a pushbutton that activated a lever to switch from one function to another. It was the first keyless winding mechanism, and the first reliable system that eliminated the need for keys to wind or set a watch.

In 1866, when Swiss watchmaking was still structured around small home-run workshops, Antoine LeCoultre and his son Elie decided to bring together under one rood the many skills involved in making watches, and installed a steam-driven machine to operate their new tools. LeCoultre & Cie thus became the first Manufacture in the Vallée de Joux.

It was in 1903 when the Parisian Edmond Jaeger set Swiss watchmakers the challenge of producing ultra-thin calibres. It would lead to the Calibre 145, the world's thinnest mechanical movement, measuring no more than 1.38 mm, and the friendship of Antoine LeCoultre's grandson, Jacques-Devid LeCoultre. These two men would give a rise to a range of horological wonders, and eventually the birth of the Jaeger-LeCoultre brand in 1937.

In the year 1908, the Manufacture created its first rectangular-shaped calibre in response to the challenge created to miniaturize watches to wear on the wrist. By the "Roaring 20s" (1920s), very small ladies' wristwatches were all the rage, but extreme miniaturization always led to a loss of reliability and precision. The Duoplan brilliantly solved this problem by arranging its parts on split levels. It would lead to the world's smallest movement, Calibre 101. Outdoing the Calibre 145, Jaeger-Lecoultre miniaturized the Duoplan caliber to the extreme, weighing in at barely one gram and comprising of 74 parts. Its record is still unmatched to this date.

Since its founding, the Manufacture has created and produced over 1,000 different calibres in many varieties. Over 200 patented inventions have contributed to the progress of Swiss watchmaking in the field of movements, as well as that of cases, bracelets, dials, and watch functions.

AUTHENTIC VINTAGE JAEGER LECOUTRE MEMOVOX ALARM GENTS WRISTWATCH (SOLD)

• Dial

1. The Original Dial have never been repainted/refurbished
2. A Nice Beautiful & Stunning Champagne/Gold Color Dial
3. Gold Tone Arabic/Arrow Head Marker and Hands
4. Dial in good condition
   

• Case

1. 10K Rolled Gold on Stainless Steel Case & Back
2. Have Been Professionally Polished To Make look like New & Flawless
3. Will Show Age at Place But Won't let the Attraction Level
4. Width Size : 36mm (excluding Crown)
5. Length Size : 44mm from Lugs tip to tip

• Movement

1. Manual Winding 17 jewels Alarm Movement
   
2. Have Been Recently Serviced By An Expert
3. In Good Working Order, Alarm work n loud
   
4. I Do not Guarantee Of The Watch To Be Waterproof As it Due to it Age & not Pressure Tested
5. These Are Vintage Watch Serving From Decades
6. They Could Run +2/-2 minutes Per Day Not Like today's Quartz

• History & Information

1. Around 40-50 years Old
2. No Box & Papers & Certificate Due to Age of The Watch
3. New After Market Black Leather Band have been Attached to it.
4. Five Signed Dial , Case , Back , Machine & Crown Are all Signed By LeCoutre
5. Original Glass No Scratch and Crack

PRICE: (SOLD TO MR WILLY TAN FROM PONTIAN, JOHOR)

A BRIEF HISTORY OF LE COULTRE WATCHES

A brilliant inventor and self-taught watchmaker, Antoine-LeCoultre founded his first workshop in 1833, following the invention of a machine to produce watchmaking pinions. Ever since, the Manufacture Jaeger-Lecoultre has developed constantly around the founder's original workshops.

Surprisingly enough, it was neither a physicist nor an engineer who first measured the micron; it was Antoine LeCoultre, in 1844. He had created watch components that were so perfect no tool could actually detect their degree of inaccuracy. He followed that up by inventing the world's most accurate instrument: the Millionometer, which served as a benchmark for over half a century.

In 1847, LeCoultre created a revolutionary system that was to do away with the need for keys to rewind and set watches. His simple and brilliant solution was a pushbutton that activated a lever to switch from one function to another. It was the first keyless winding mechanism, and the first reliable system that eliminated the need for keys to wind or set a watch.

In 1866, when Swiss watchmaking was still structured around small home-run workshops, Antoine LeCoultre and his son Elie decided to bring together under one rood the many skills involved in making watches, and installed a steam-driven machine to operate their new tools. LeCoultre & Cie thus became the first Manufacture in the Vallée de Joux.

It was in 1903 when the Parisian Edmond Jaeger set Swiss watchmakers the challenge of producing ultra-thin calibres. It would lead to the Calibre 145, the world's thinnest mechanical movement, measuring no more than 1.38 mm, and the friendship of Antoine LeCoultre's grandson, Jacques-Devid LeCoultre. These two men would give a rise to a range of horological wonders, and eventually the birth of the Jaeger-LeCoultre brand in 1937.

In the year 1908, the Manufacture created its first rectangular-shaped calibre in response to the challenge created to miniaturize watches to wear on the wrist. By the "Roaring 20s" (1920s), very small ladies' wristwatches were all the rage, but extreme miniaturization always led to a loss of reliability and precision. The Duoplan brilliantly solved this problem by arranging its parts on split levels. It would lead to the world's smallest movement, Calibre 101. Outdoing the Calibre 145, Jaeger-Lecoultre miniaturized the Duoplan caliber to the extreme, weighing in at barely one gram and comprising of 74 parts. Its record is still unmatched to this date.

Since its founding, the Manufacture has created and produced over 1,000 different calibres in many varieties. Over 200 patented inventions have contributed to the progress of Swiss watchmaking in the field of movements, as well as that of cases, bracelets, dials, and watch functions.

AUTHENTIC VINTAGE BELFORTE MEN'S ALARM WRISTWATCH (SOLD)

BRAND/JENAMA : BELFORTE BY BENRUS

MODEL : PACER 700 - ALARM

CIRCA : 1960's

ORIGIN/BUATAN : SWISS
NO. SIRI/SERIAL NO. :

CIRCA/TAHUN : 1970's

CASING/KEMASAN : SOLID STAINLESS STEEL

MOVEMENT/PERGERAKAN : BENRUS 17 JEWELS MANUAL MOVEMENT
DIAL: SILVER/PERAK
HANDS: SILVER TONE
BEZEL: SS

MARKINGS/TANDA JENAMA : DIAL & BACK CASING

BAND/TALI : NEW 8.5" TWO SIDE TWO COLOR BROWN/STRIPES NATO TEXTILES BAND (COST ME RM70.00)
CROWN: ORIGINAL BELFORTE CROWN
LUGS SIZE: 18mm
BAND WIDTH: 18mm

LENS/CERMIN : HARDLEX MINERAL

MEASUREMENT/UKURAN : 37mm X 42mm LUG TO LUG
WATER RESISTANT: -

CONDITION/KONDISI : GOOD CONDITION, ALARM WORKING AND KEEPING TIME
PRICE/HARGA: SOLD TO CIKGU ZAKI FROM TAMAN MEDAN

BRIEF HISTORY OF BENRUS, SOVEREIGN AND BELFORTE WATCHES Benrus Watch Company was an American (family run) company. It was founded in New York City in 1921 by three brothers - Benjamin, Ralph, and Oscar Lazrus. The ambitious brothers were Romanian immigrants. The name "BENRUS" was a combination of Benjamin Lazrus first and last names. Hence "BEN"jamin laz"RUS". On 14 May 1923, Lazarus acquired the legal protection of the trademark Benrus from the Swiss federal office for intellectual property.

The original company headquarters were located in the Hippodrome building on 44th street in Manhattan. While some watch assembly took place there, but the bulk of the manufacture took place in Switzerland. Benrus owned a factory in la Choux de Fond where watches were assembled. This was run by the first woman to run a major Swiss company. At the time all Swiss watches and parts were controlled by the Swiss cartel who provided Benrus with the movements and parts. Benrus also had a factory in Waterbury CT which is where they made the cases for Benrus watches. The company would later own factories in France, St. Thomas, and Virgin Islands in the late 50's early 60's. The WWII years were a period of gigantic growth for Benrus. Contrary to popular belief, Benrus, like many other watch manufacturers of the time, manufactured watches for WWII servicemen. Most US companies (including watch companies) were brought into the war effort to produce items for military use. Benrus was no different. They had top secret government assignments to manufacture timing devices for use in bombs and weapons. They also continued to sell watches to civilians as they were still able to ship their Swiss movements by sea via Lisbon. The extremely limited supply of affordable watches meant big profits for the company as consumers snapped up whatever watches Benrus could make.

Post-War, Benrus designers went to work fashioning beautiful and dazzling watches that expressed post war civilian life. The resulting designs from Benrus were unique and exaggerated. Designs from this period, with fancy bezels and lugs. The company produced memorable watches like the "Embraceable" - a one piece watch that was slipped on like a bracelet, and also the "Citation" which was named after a famous racehorse of the time. It was a very exciting time for the Benrus Watch Company who played a large role in the Retro-Modern period as we know it. Watches from this period are becoming very collectible today.

Production steadily expanded throughout the 1940's and into the 1950's. Supplies of high quality Swiss movements were not only readily available, but were also inexpensive for Benrus to buy. This was due to high volume and a strong relationship with the Swiss cartel. Benrus even had a German company supplying ebauche movements and parts. The company was positioned perfectly... just as with cars and houses, America was ready to buy a new watch. By the beginning of the 1950s, Benrus was the 3rd largest watch producer in the United States, second to Hamilton Watch, and Bulova. They had also earned a strong reputation for making quality timepieces.

Other brands that sold under the Benrus name were

SOVEREIGN
BELFORTE

In the 1960's through the late 70's, Benrus made military issue watches used by the Army and Navy. These were issued to servicemen fighting in the Vietnam War.

Early in the 1960's Ben and Ralph Lazrus were in their 70's and ready for retirement. By the mid to late 70's Benrus Incorporated was a diversified manufacturer of a number of consumer products. Companies included: Benrus Watch Co. Watches, Wells, Inc. Jewelry, and Destino, Ltd. - Christian Dior Products. An attempt to consolidate all the various manufacturing enterprises under one roof proved to be a much more expensive move than anyone calculated, and a final blow to the company which subsequently filed bankrupt in 1977.

The company was then sold, and after passing through several more hands, came under the ownership of the Hampden Company, which also owned "Fantasy Diamonds", with factories in both the Virgin Islands and Chicago. An attempt was made to bring back the Benrus brand under Hampden/Fantasy, which was somewhat successful but short lived. Among others, a reissue of Vietnam service watches proved very popular.